Now Expand your Google Search Query With Knowledge Graph

Now Expand your Google Search Query With Knowledge Graph

Date 14/1/2013


The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words.

 

But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why Google working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings. 

Google’s Knowledge graph currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.

The Knowledge Graph enhances Google Search in two main ways to start:

1. Finding The Right Thing - Language can be ambiguous—do you mean Taj Mahal the monument, or Taj Mahal the musician? Now Google understands the difference, and can narrow your search results just to the one you mean—just click on one of the links to see that particular slice of results:

This is one way the Knowledge Graph makes Google Search more intelligent—your results are more relevant because Google  understand these entities, and the nuances in their meaning, the way you do.  

2. Get the best summary:-  With the Knowledge Graph, Google can better understand your query, so it  summarize relevant content around that topic, including key facts you’re likely to need for that particular thing. For example, if you’re looking for Marie Curie, you’ll see when she was born and died, but you’ll also get details on her education and scientific discoveries:

How do we know which facts are most likely to be needed for each item? For that, Google back to their users and and study in aggregate what they’ve been asking Google about each item. For example, people are interested in knowing what books Charles Dickens wrote, whereas they’re less interested in what books Frank Lloyd Wright wrote, and more in what buildings he designed.

The Knowledge Graph also helps Google to understand the relationships between things. Marie Curie is a person in the Knowledge Graph, and she had two children, one of whom also won a Nobel Prize, as well as a husband, Pierre Curie, who claimed a third Nobel Prize for the family. All of these are linked in knowledge graph.It’s not just a catalog of objects; it also models all these inter-relationships. It’s the intelligence between these different entities that’s the key.

 

 See Also:Search Google Image With Exact Size

Now Expand your Google Search Query With Knowledge Graph